This comprehensive course will equip participants with the advanced skills and knowledge required for effective key account management and business development. The course emphasises strategic and operational aspects and covers client relationship management, strategic account planning, and business development techniques. Through interactive sessions and practical case studies, participants will learn to enhance client retention, develop strategic partnerships, and drive business growth.

Upon completion of this course, participants will be able to:

Master advanced key account management principles.
Develop strategic account plans to drive business growth.
Enhance client relationship management and retention strategies.
Implement effective business development techniques.
Leverage data and analytics for informed decision-making.

This course is intended for:

Key account managers and executives.
Business development professionals.
Sales managers and team leaders.
Marketing professionals involved in account management.
Anyone seeking to improve their key account management skills.

This course uses a variety of adult learning styles to aid full understanding and comprehension. Including:

Interactive lectures and discussions.
Real-world case studies and examples.
Group projects and collaborative exercises.
Practical hands-on training with account management tools.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

من:

إلى:

الموقع:

السعر الأقصى:

ID	التواريخ المتاحة	المدينة	الرسوم	الإجراءات

Course Content

Section 1: Introduction to Key Account Management

Overview of key account management
Roles and responsibilities of a key account manager
The strategic importance of key accounts

Section 2: Strategic Account Planning

Developing strategic account plans
Setting objectives and key performance indicators (KPIs)
Analysing and segmenting key accounts

Section 3: Client Relationship Management

Building and maintaining strong client relationships
Techniques for client retention and loyalty
Handling client feedback and resolving issues

Section 4: Business Development Techniques

Identifying and pursuing new business opportunities
Cross-selling and up-selling strategies
Leveraging partnerships for business growth

Section 5: Data-Driven Decision Making

Using data and analytics in account management
Tools for tracking and measuring account performance
Implementing data-driven strategies

Section 6: Negotiation and Closing Deals

Effective negotiation techniques
Preparing and presenting proposals
Closing deals and contract management

Certificate Details

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.

يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.