This course provides a complete, practical foundation in Product Ownership and Product Management , preparing participants to confidently guide product vision, prioritise features, manage backlogs, and lead cross-functional teams in Agile environments.
The course bridges the gap between business strategy and execution , teaching participants how to transform customer needs and market insights into product decisions that drive value. By the end of the program, participants will understand how Product Owners work within Scrum teams, how product managers shape product direction, and how both roles collaborate to ensure continuous product success.
By the end of this course, participants will be able to:
- Understand the Product Owner role in Agile and Scrum environments.
- Develop product vision, strategy, and roadmaps aligned with business goals.
- Translate market/user needs into clear backlog items and prioritisation frameworks.
- Facilitate collaboration across engineering, design, marketing, and operations.
- Measure product performance and make data-informed product decisions.
Ideal for:
- Aspiring Product Owners and Product Managers.
- Business Analysts, Project Managers, and UX Designers transitioning into product roles.
- Startup founders and entrepreneurs building digital products.
- Professionals involved in Agile and cross-functional product development.
The course combines interactive discussions, real product case studies, hands-on backlog creation exercises, roadmapping labs, and feature prioritisation simulations.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Product Ownership & Agile Foundations
- What defines a Product Owner and Product Manager — differences and collaboration.
- Working within Agile ecosystems: Scrum, Kanban, and Lean principles.
- Understanding product lifecycle and customer value creation.
- Stakeholder management and communication in Agile teams.
Section 2: Product Vision, Strategy & Roadmapping
- Defining product mission, target users, and value proposition.
- Market research, competitor mapping, and user persona development.
- Building strategic product roadmaps and release planning.
- Aligning product strategy with company goals and capacity constraints.
Section 3: Backlog Management & Prioritisation Techniques
- Writing effective user stories and acceptance criteria.
- Prioritising features using MoSCoW, RICE, Kano, and Value vs. Effort matrices.
- Grooming and managing backlogs for clarity and alignment.
- Coordinating with engineering teams to balance scope vs. delivery.
Section 4: Product Delivery, Iteration & Continuous Improvement
- Structuring sprints, reviews, stand-ups, and retrospectives.
- Measuring product performance with KPIs and analytics.
- Feedback loops from users, support teams, customers, and data.
- Scaling product operations and release management practices.
Section 5: Product Leadership, Communication & Stakeholder Alignment
- Managing expectations, risks, and trade-offs.
- Leading without authority: influencing technical and non-technical teams.
- Communicating product vision to executives and teams.
- Creating a culture of experimentation, learning, and improvement.
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس MG2 - 234
- نمط الكورس
- المدة 5 أيام
الدورات المميزة
