In today's digital era, businesses must harness the power of strategic digital marketing to stay ahead of the competition. This comprehensive course equips marketing professionals with the skills and knowledge to create, implement, and optimise digital marketing strategies that drive business success. Through theoretical insights and practical applications, participants will gain a deep understanding of the digital marketing landscape and learn how to leverage various digital channels effectively.

Upon completion of this course, participants will be able to:

Understand the fundamental concepts and principles of strategic digital marketing.
Develop and implement effective digital marketing strategies.
Utilise various digital channels, including social media, SEO, PPC, and email marketing, to reach target audiences.
Analyse and interpret digital marketing data to make informed decisions.
Enhance customer engagement and experience through personalised digital marketing efforts.
Stay updated with the latest trends and innovations in digital marketing.

This course is intended for:

Marketing professionals looking to enhance their digital marketing skills
Business owners aiming to boost their online presence
Entrepreneurs seeking to leverage digital channels for business growth
Anyone interested in mastering the art of digital marketing

This course employs a blend of interactive lectures, case studies, hands-on exercises, and group discussions to ensure a thorough understanding of strategic digital marketing. Participants will engage in real-world projects to apply their knowledge and gain practical experience.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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Course Content

Section 1: Introduction to Strategic Digital Marketing

Overview of digital marketing
Importance of strategic planning
Key components of a digital marketing strategy

Section 2: Digital Marketing Channels

Social media marketing
- Platforms and their uses
- Creating engaging content
- Social media advertising
Search Engine Optimisation (SEO)
- On-page and off-page SEO techniques
- Keyword research and optimisation
- Tracking and analysing SEO performance
Pay-Per-Click (PPC) Advertising
- Understanding PPC campaigns
- Setting up and managing PPC ads
- Analysing PPC performance metrics
Email Marketing
- Crafting effective email campaigns
- List segmentation and personalisation
- Measuring Email Marketing Success

Section 3: Data-Driven Decision Making

Importance of data in digital marketing
Tools and techniques for data collection and analysis
Interpreting digital marketing metrics
Making informed marketing decisions based on data

Section 4: Enhancing Customer Engagement

Understanding customer behaviour
Personalisation and customer segmentation
Creating a seamless customer journey
Utilising customer feedback for improvement

Section 5: Staying Ahead of Digital Trends

Current trends and future predictions in digital marketing
Innovations in digital tools and technologies
Adapting to changes in the digital landscape

Certificate Details

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.

يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.