This comprehensive course integrates sustainable practices with brand management, focusing on environmental stewardship and social responsibility. Participants will have the knowledge and tools to manage brands sustainably, emphasising the importance of aligning brand values with sustainable development goals. The course covers developing and implementing sustainable brand strategies, effective marketing and communication techniques for sustainability, and using assessment tools to measure and improve brand sustainability. Through interactive lectures, case studies, and practical exercises, participants will learn to navigate the complexities of sustainable brand management in today's market.
Upon completion of this course, participants will be able to:
- Understand sustainable brand management principles
- Develop and implement sustainable brand strategies
- Analyse the impact of sustainability on brand value
- Manage customer relationships with a focus on sustainability
- Apply tools and methodologies for sustainable brand assessment
This course is intended for:
- Marketing and brand professionals seeking to incorporate sustainability
- Sustainability consultants
- Business leaders and entrepreneurs
- Academics and researchers in sustainable development
This course uses a variety of adult learning styles to aid full understanding and comprehension:
- Interactive lectures
- Case studies and real-world examples
- Group discussions and collaborative projects
- Practical exercises using sustainability assessment tools
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Introduction to Sustainable Brand Management
- Key concepts and definitions
- Importance of sustainability in brand management
- Case studies on successful sustainable brands
Section 2: Developing Sustainable Brand Strategies
- Principles of Sustainable Branding
- Strategic planning for sustainability
- Integrating sustainability into brand positioning
Section 3: Marketing and Communication for Sustainable Brands
- Effective communication strategies
- Engaging customers with sustainability initiatives
- Leveraging digital marketing for sustainable brands
Section 4: Assessing and Measuring Sustainability
- Tools for sustainability assessment
- Metrics and KPIs for sustainable brands
- Practical exercise: Using assessment tools for brand evaluation
Section 5: Managing Customer Relationships Sustainably
- Building trust and loyalty through sustainability
- Engaging stakeholders in sustainability efforts
- Customer relationship management for sustainable brands
Section 6: Sustainable Brand Management in Practice
- Implementing sustainable brand strategies
- Overcoming challenges and barriers
- Case studies on sustainable brand management practices
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس PM1-119
- نمط الكورس
- المدة 5 أيام
الدورات المميزة
