Summary
Customer engagement is essential to the success of your business. These days, the majority of customer interaction with businesses is done online, either through a website or via social media channels. This means that the digital marketing strategy to increase customer engagement is the number one priority for any business that’s looking to expand, especially those that sell predominantly online.
Developing an effective digital marketing strategy will give you access to new technologies and help you to reach out to wider audiences. To create this framework and a roadmap for the future, you will first need to assess your current customer journey, understand where your business needs to improve, and place in steps to make those changes, considering the ever-changing digital age.
Your customer engagement strategy requires careful consideration and understanding of your target audience, customer segmentation, and how to reach those people who may already be interested in your product by using digital assets. Programmatic advertising is the latest method of uncovering your target audience and finding out how to reach them.
To create the perfect customer engagement strategy using digital marketing, you will need to set and agree your goals against a realistic timeline and use accurate analytics and research to reach the right people at the right time, using product details that you know they’ll be interested in. Ultimately, your digital marketing strategy will increase your conversion and give you more opportunities for organic customer reach and recommendations without going over your budget.
- To identify your target audience to aim your products.
- To understand the best methods to contact your particular target audience.
- To audit your current marketing processes and unearth pain points.
- To set clear targets for the future of your digital customer engagement strategy.
- To build analytics tools which support your research and marketing processes.
- To develop strong relationships between the customers and the brand.
- To increase organic marketing and feedback through proficient marketing techniques.
- To forecast sales based on customer behaviour and sentiment.
- To create a well-functioning and talented team to enforce appropriate marketing techniques.
This course is designed for anyone that is responsible for developing a modern and effective digital marketing strategy to influence positive customer engagement. It would be most beneficial for:
- Marketing Managers
- IT Specialists
- Operations Managers
- Business Owners
- Customer Service Managers
- Team Leaders
- Social Media Managers
- Directors
- Chief Marketing Officers
- Project Planners
This course uses a variety of adult learning techniques to aid full understanding and comprehension. Participants will take part in discussions and seminars regarding the most appropriate digital marketing methods for their businesses. They will create surveys and feedback methods relevant to their business area to determine their target audience and which digital channels best support them in reaching those people. Finally, participants will be given the opportunity to work together, creating a valuable, strategic roadmap for their marketing activities.
Course Content & Outline
- Steering your target audience.
- Conducting surveys and feedback sessions to determine interest.
- The benefits and functions of your product.
- What problem is your product solving?
- HIgh vs. peripheral route to persuasive communication.
- Effective promotional content.
- Programmatic advertising and how it can benefit you.
- Accessing numerous data points to find your audience.
- Narrowing down your reach to specific types of people.
- Key features of effective online marketing.
- Choosing between social media platforms.
- How each platform can benefit a business.
- Utilising marketing features to achieve your goals.
- Automation methods and time-saving.
- Cost saving to remain in budget with your marketing procedures.
- Positioning your online offering.
- The changing state of customer engagement.
- The service that customers expect.
- Solving marketing problems.
- Improving your accessibility.
- Tracking your customers’ attitudes to your products.
- 4 consumer attitudes to engagement.
- Accessing useful analytics.
- How to use various reporting systems.
- Drawing conclusions from your results.
- Creating investment appeal.
- Using your analytics to make a future roadmap.
- Assessing consumer attitude metrics.
- Reviewing your engagement against competitors.
- Staying ahead of the game.
- Strategic implications of not meeting customer expectations.
- Turning attention into engagement.
- Cognitive vs. affective strategies.
- Your 5-year engagement plan.
- Funnel engagements.
- Gamification to increase engagement.
- Review and audit success metrics.
- Mean-end chain analysis.
- Changes and reviews.
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