This intensive programme is designed to equip participants with advanced skills and knowledge in sales and marketing, ensuring they stand out in a competitive marketplace. The course combines theoretical understanding with practical application, covering key areas essential for sales and marketing success.
Upon completion of this course, participants will be able to:
- Develop advanced sales techniques and strategies.
- Understand modern marketing principles and their application.
- Enhance communication and negotiation skills.
- Learn to manage customer relationships effectively.
- Gain insights into digital marketing and data analytics.
This course is intended for:
- Sales professionals looking to enhance their skills.
- Marketing professionals aiming to understand advanced strategies.
- Business development managers.
- Entrepreneurs and business owners.
This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review case studies to highlight key areas of importance and possible areas for faults. They will be supplied with the best tools required for learning exercises to improve their skills. Participants will analyse the examples to understand how these skills, techniques and methods apply in the workplace.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: The Modern Sales Environment
- Understanding contemporary sales trends.
- Key competencies of successful salespeople.
- Assessing sales performance indicators.
- Identifying root causes of sales challenges.
Section 2: Strategic Sales Planning
- Effective time management for salespeople.
- Developing a sales success strategy.
- Setting and achieving sales goals.
- Conducting account and territory analysis.
Section 3: Advanced Sales Techniques
- Effective prospecting and lead generation.
- Structuring and delivering impactful presentations.
- Overcoming objections with ease.
- Closing techniques that secure business.
Section 4: Marketing Essentials
- Exploring different marketing models.
- Understanding the psychology of marketing.
- Digital marketing strategies and tools.
- Utilising data analytics for marketing insights.
Section 5: Managing Customer Relationships
- Building and maintaining customer relationships.
- Advanced negotiation skills.
- Implementing customer care philosophies.
- Responding to diverse buyer behaviours.
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس PM1-117
- نمط الكورس
- المدة 5 أيام




