Events and conferences are a vital part of the hospitality industry, offering significant opportunities for revenue, brand positioning, and guest engagement. From corporate meetings and incentive trips to destination weddings and large-scale exhibitions, successful event management requires precision, creativity, and operational discipline.

This course equips hospitality professionals with the skills and tools to plan, organize, and deliver memorable events and conferences. Participants will explore the full event cycle—from client consultation and budgeting to logistics coordination and post-event evaluation. Through real-world scenarios and hospitality-specific insights, this course prepares learners to handle events of any scale with confidence and efficiency.

By the end of this course, participants will be able to:

Understand the structure and phases of event and conference planning.
Develop event concepts aligned with client and brand objectives.
Coordinate operational logistics for various types of events.
Manage venues, vendors, and support teams effectively.
Handle event budgets, pricing, and revenue generation strategies.
Apply risk management and contingency planning techniques.
Deliver seamless guest experiences during live events.
Evaluate event outcomes and apply lessons to future planning.

This course is ideal for:

Event and conference coordinators in hospitality venues.
Sales and banquet managers in hotels or resorts.
Operations managers handling events and meetings.
Marketing and guest experience teams.
Hospitality professionals entering the MICE (Meetings, Incentives, Conferences, Exhibitions) sector.
Venue and convention center managers.
Hospitality entrepreneurs offering event services.

The course combines presentations, interactive case studies, simulation exercises, and event planning templates. Participants will work on real-life event planning scenarios, budget development, site layout analysis, and stakeholder communication strategies. The hands-on, collaborative approach allows for immediate application of concepts in hospitality environments.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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ID	التواريخ المتاحة	المدينة	الرسوم	الإجراءات

Course Content

Section 1: Foundations of Event and Conference Planning

Types of events and their unique requirements in hospitality.
The role of events in hotel positioning and revenue strategy.
Event planning lifecycle: from idea to execution.
Identifying client objectives and guest expectations.
Developing event concepts that align with brand identity.
Creating project timelines and action plans.
Roles and responsibilities of the event team.

Section 2: Venue and Logistics Management

Selecting the right venue and configuring event spaces.
Seating arrangements, stage setup, and flow of movement.
Audio-visual, lighting, and technological requirements.
Coordinating transportation, accommodation, and on-site signage.
Managing vendor relations (catering, entertainment, décor).
Logistics for back-of-house operations during events..
Ensuring guest accessibility, safety, and comfort

Section 3: Budgeting, Pricing, and Revenue Management

Building a detailed event budget.
Cost estimation for logistics, F&B, décor, staffing, and tech.
Setting event pricing models for different markets.
Maximizing profit margins through upselling and packages.
Sponsorship acquisition and monetization strategies.
Managing contracts and payment schedules.
Tracking expenses and financial reporting.

Section 4: Guest Experience and Event Execution

Designing guest journey and service touchpoints.
Pre-event communication, registration, and welcome experience.
Managing live event flow and time-sensitive tasks.
Handling guest concerns and last-minute changes.
Creating personalized and memorable moments.
Leveraging staff to deliver hospitality excellence.
Collecting guest feedback during and after the event.

Section 5: Risk Management and Post-Event Evaluation

Identifying potential risks (weather, cancellations, safety).
Developing contingency plans and crisis protocols.
Legal considerations and insurance in event planning.
Evaluating event success using KPIs and guest surveys.
Conducting post-event debriefs with teams and clients.
Documenting best practices for continuous improvement.
Building long-term client relationships through review follow-ups.

Certificate Details

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

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يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.