This training course is designed to help leaders harness the power of influence and persuasion to inspire teams, drive change, and achieve organisational goals. Effective leadership is not only about authority but also about the ability to shape decisions, build trust, and motivate others through compelling communication and credibility.
Participants will explore psychological principles of influence, practical persuasion techniques, and strategies for applying them ethically in leadership contexts. By mastering these skills, leaders will be able to foster collaboration, manage resistance, and create lasting impact in their organisations.
By the end of this course, participants will be able to:
- Understand the role of influence and persuasion in effective leadership.
- Apply proven psychological principles of persuasion in workplace settings.
- Build credibility and trust as the foundation of influence.
- Adapt persuasion strategies to different audiences and contexts.
- Develop a personal influence plan to support leadership goals.
This course is ideal for:
- Current and aspiring leaders at all levels.
- Managers responsible for driving change or building consensus.
- HR professionals and leadership trainers.
- Project managers working with cross-functional teams.
- Entrepreneurs and executives seeking to enhance their persuasive impact.
The course combines interactive lectures, role-playing exercises, and real-world case studies. Participants will practice influence and persuasion strategies, receive feedback, and design action plans for applying these techniques in their own leadership roles.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: The Role of Influence in Leadership
- Influence vs. authority: understanding the difference.
- Why persuasion matters in modern leadership.
- Case studies of leaders who excelled through influence.
Section 2: Psychological Principles of Persuasion
- Cialdini’s Six Principles of Persuasion: reciprocity, commitment, social proof, authority, liking, scarcity.
- Emotional intelligence and its link to persuasion.
- Ethical considerations in using influence.
Section 3: Building Credibility and Trust
- Establishing authenticity as a leader.
- The role of integrity and consistency in influence.
- Communication techniques that build rapport and trust.
- Active listening as a persuasion tool.
Section 4: Adapting Persuasion Strategies
- Tailoring messages to different audiences (executives, teams, stakeholders).
- Persuasion in negotiations and conflict resolution.
- Storytelling as a tool for influence.
- Overcoming resistance and objections.
Section 5: Developing a Personal Influence Plan
- Assessing your current influence style.
- Identifying strengths and gaps in persuasion skills.
- Creating a personal influence and persuasion roadmap.
- Aligning influence strategies with long-term leadership goals.
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس MG2 - 229
- نمط الكورس
- المدة 5 أيام
الدورات المميزة
