In the dynamic landscape of contemporary business, mastering the art of influencing and creating impact through effective communication is paramount. This specialised skill set enables individuals to shape perceptions, drive decisions, and foster positive outcomes.

A strategic approach to business communication involves the adept use of language and a deep understanding of the audience, context, and desired objectives. Professionals can navigate complex corporate environments with finesse by honing influencing techniques and leveraging persuasive communication strategies.

Whether it's presenting ideas persuasively, gaining buy-in for essential projects, or communicating effectively in various technological platforms, the ability to influence and create impact through business communication is a cornerstone of successful leadership and organisational effectiveness.

Upon completion of this course, participants will be able to:

Understand and employ the fundamentals of influence and persuasion across diverse professional scenarios.
Communicate concepts persuasively through structured thinking, storytelling techniques, and visual aids.
Navigate through organisational structures and dynamics adeptly to gain approval from crucial decision-makers.
Engage confidently with the media, skillfully framing and delivering messages for maximum impact.
Hone expertise in public speaking, incorporating audience engagement strategies, and effectively addressing challenging questions.

This course is designed for anyone responsible for enhancing business communication methods in order to create innovative solutions with relevant stakeholders. It would be most beneficial for:

Business Owners
Project Managers
Partnerships Managers
Business Analysts
Executives
Directors
PR Professionals
Public Speakers

This course uses a variety of adult learning styles to aid full understanding and comprehension. Participants will review the best ways to present an idea to stakeholders to gain buy-in and understand the nuances of external communication, emotional intelligence, and body language.

They will watch videos discussing the importance of a strategic project plan with all of the essential elements of forward-thinking considered. They will then go through a trainer-led presentation to understand what to expect from media and external attention and how to deal with negativity from the press or competitor sources professionally.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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Course Content

Section 1: The Power of Persuasion

Foundations of persuasive communication.
Crafting compelling and convincing messages.
Utilising persuasive techniques in various contexts.
Effective storytelling for persuasive impact.
Navigating resistance and overcoming objections.
Building credibility and trust in persuasion.
Tailoring messages to diverse audiences.
Ethical considerations in the power of persuasion.
Practical exercises for honing persuasive skills.
Applying persuasion in leadership and business scenarios.

Section 2: Gaining Buy-in for Innovation

Strategies for gaining buy-in from stakeholders.
Communicating the value and benefits of innovation.
Overcoming resistance to change and fostering a culture of openness.
Building strong alliances with key decision-makers.
Crafting persuasive proposals for innovative projects.
Addressing concerns and uncertainties surrounding innovation.
Aligning innovation goals with overall organisational objectives.
Demonstrating the positive impact of innovation on the bottom line.
Engaging and involving stakeholders in the innovation process.
Case studies: Successful approaches to gaining buy-in for innovation.

Section 3: Navigating Organisational Dynamics

Understanding the intricacies of organisational dynamics.
Navigating hierarchies and communication structures.
Building effective relationships with diverse stakeholders.
Identifying and managing power dynamics within the organisation.
Strategies for successful teamwork and collaboration.
Adapting leadership styles to fit organisational dynamics.
Addressing conflicts and challenges within the organisational context.
Leveraging organisational culture for positive outcomes.
Navigating change and uncertainty in dynamic environments.
Developing skills for influencing and driving positive organisational change.

Section 4: Media & Stakeholder Communication Strategies

Crafting effective media and stakeholder communication plans.
Navigating media landscapes and communication channels.
Building positive relationships with key stakeholders.
Tailoring messages for diverse audiences and platforms.
Crisis communication strategies and reputation management.
Engaging with traditional and digital media effectively.
Using storytelling techniques for impactful communication.
Aligning communication strategies with organisational goals.
Ethical considerations in media and stakeholder interactions.
Practical exercises for honing media and stakeholder communication skills.

Section 5: The Art of Public Speaking

Mastering the fundamentals of public speaking.
Effective techniques for engaging and captivating an audience.
Structuring and delivering impactful speeches.
Overcoming nervousness and building confidence.
Adapting communication style to different speaking situations.
Handling challenging questions and interactions with finesse.
Utilising visual aids for enhanced presentation impact.
Creating and delivering persuasive messages through public speaking.
Navigating diverse speaking platforms and contexts.
Continuous improvement and refinement of public speaking skills.

Certificate Details

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