This specialised training course provides e-commerce professionals with the knowledge and strategies to leverage Search Engine Optimization (SEO) for driving traffic, boosting visibility, and increasing online sales. Participants will explore SEO fundamentals, technical optimisation, content strategies, and analytics tailored specifically for e-commerce platforms.
By focusing on the unique challenges of online stores—such as product page optimisation, site architecture, duplicate content, and conversion-driven strategies—the course equips learners with the tools to build sustainable organic growth and improve profitability in competitive digital markets.
By the end of this course, participants will be able to:
- Understand SEO fundamentals and their role in e-commerce success.
- Optimise product pages, categories, and site structure for higher rankings.
- Apply keyword research and content strategies to capture buyer intent.
- Implement technical SEO practices to improve crawlability and performance.
- Use analytics and reporting tools to measure ROI and refine SEO campaigns.
This course is ideal for:
- E-commerce business owners and managers.
- Digital marketing professionals.
- SEO specialists and consultants.
- Content managers and copywriters for online stores.
- Web developers working on e-commerce platforms.
The course combines expert-led sessions, hands-on exercises, and real-world case studies. Participants will apply SEO tools to e-commerce websites, conduct keyword research, and design optimisation strategies that align with business objectives.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Introduction to SEO for E-commerce
- SEO fundamentals and their importance in e-commerce.
- Search engines and buyer intent.
- Common SEO challenges in online stores.
- Case studies of successful e-commerce SEO campaigns.
Section 2: Keyword Research and Content Strategies
- Keyword research tools and techniques for e-commerce.
- Targeting transactional vs. informational keywords.
- Optimising product descriptions, categories, and metadata.
- Content marketing strategies for e-commerce growth.
Section 3: Technical SEO for Online Stores
- Site architecture and internal linking strategies.
- Mobile optimisation and Core Web Vitals.
- Managing duplicate content and canonical tags.
- Schema markup and structured data for e-commerce.
Section 4: Off-Page SEO and Link Building
- Building high-quality backlinks for e-commerce sites.
- Leveraging influencer and affiliate partnerships.
- Social signals and their role in SEO.
- Best practices for ethical link-building.
Section 5: Analytics, Conversion, and ROI
- Using Google Analytics and Search Console for SEO tracking.
- Setting KPIs: rankings, traffic, conversions, revenue.
- A/B testing product pages for SEO and CRO synergy.
- Building an SEO roadmap for long-term growth.
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس IND09-116
- نمط الكورس
- المدة 5 أيام
الدورات المميزة
