This course combines advanced techniques in crisis communication with essential skills for compelling communication. Over five days, participants will develop the ability to manage media during crises and master effective storytelling, writing, and presenting to captivate and influence any audience.
Upon completion of this course, participants will be able to:
- Understand crisis communication strategies and media management.
- Develop a unique communication style to engage audiences.
- Apply principles of effective writing, speaking, and storytelling.
- Utilise emotional and logical appeals to persuade stakeholders.
- Learn body language techniques to command attention.
This course is intended for:
- Communication professionals and media managers.
- Early career professionals seeking to enhance their communication skills.
- Mid-level managers and senior leaders aiming to inspire and lead effectively.
The course is delivered through interactive lectures, practical exercises, group work, and live sessions. Participants will have access to tutors for personalised feedback and support.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Introduction to Crisis Communication
- Understanding the impact of crises on organisations.
- Key principles of crisis communication.
- Case studies and real-world examples.
Section 2: Media Management During Crises
- Strategies for handling media inquiries.
- Crafting effective press releases and statements.
- Conducting successful press conferences.
Section 3: Writing and Storytelling Techniques
- Principles of clear and impactful writing.
- The art of storytelling in professional communication.
- Practical exercises and feedback.
Section 4: Presentation Skills
- Techniques for engaging presentations.
- Using visual aids effectively.
- Practice sessions with peer and instructor feedback.
Section 5: Persuasion and Influence
- Understanding audience psychology.
- Balancing logic and emotion in communication.
- Developing and delivering persuasive messages.
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس IND11-112
- نمط الكورس
- المدة 5 أيام
الدورات المميزة
