This practical course empowers participants with the tools and mindset to invent new products, justify their value, and successfully bring them to market. Whether you're an entrepreneur, product manager, or innovator within a company, this course blends design thinking, business case development, and go-to-market strategies into a single framework.
From idea generation to prototype validation and customer engagement, participants will gain hands-on experience in the full product innovation lifecycle. Through real-world case studies, creative exercises, and group projects, the course fosters a culture of critical thinking, experimentation, and strategic planning.

By the end of the course, participants will be able to:

Apply structured creativity techniques to invent or improve products.
Build a strong justification for product concepts through user research, prototyping, and business case development.
Understand market segmentation, positioning, and value proposition design.
Craft compelling product pitches and launch strategies.
Develop an innovation roadmap aligned with business goals and user needs.

This course is ideal for:

Product developers and designers.
Entrepreneurs and startup teams.
R&D professionals and engineers.
Marketing and innovation managers.
Business consultants and strategists.

The course uses an interactive format with collaborative workshops, case-based learning, team challenges, and real-time feedback sessions. Participants will work in groups to ideate, justify, and pitch a product innovation project.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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Course Content

Section 1: Product Innovation Fundamentals

Understanding what makes a product truly innovative.
Ideation methods: Brainstorming, SCAMPER, TRIZ.
Analysing trends and identifying market gaps.
Case studies: Iconic product innovations and their origins.

Section 2: From Concept to Validation

Creating early-stage prototypes (paper, digital, physical).
User-centric design and early feedback loops.
Conducting feasibility and desirability assessments.
Building a simple business model canvas.

Section 3: Justifying Product Value

Developing a product business case.
Market sizing and ROI estimation.
Competitive landscape analysis.
Aligning innovation with strategic priorities.

Section 4: Marketing and Launching Innovations

Crafting unique value propositions.
Go-to-market planning: pricing, promotion, distribution.
Digital and social media strategies for new products.
Pre-launch testing and MVP rollouts.

Section 5: Innovation Roadmapping and Growth

Planning the long-term innovation journey.
Building feedback systems for continuous improvement.
Scaling and pivoting strategies.
Measuring innovation success.

Certificate Details

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