This professional training course provides a comprehensive overview of the Marketplace Manager role — a pivotal position in modern e-commerce operations. Participants will learn how to manage online marketplaces such as Amazon, eBay, Noon, Shopify, or regional platforms by mastering product listings, pricing strategies, marketing optimisation, and performance analytics.
The course focuses on building technical, analytical, and strategic skills to help participants manage multiple digital storefronts efficiently, optimise sales performance, and strengthen brand visibility across diverse online channels.
By the end of this course, participants will be able to:
- Understand the key responsibilities and metrics of a Marketplace Manager.
- Manage product listings, pricing, and content optimisation across platforms.
- Analyse sales data and marketplace performance reports.
- Coordinate logistics, payments, and customer experience.
- Develop growth strategies tailored to marketplace algorithms and trends.
This course is ideal for:
- E-commerce professionals and digital marketing managers.
- Marketplace executives and sales managers.
- Entrepreneurs managing multi-channel online stores.
- Brand and account managers working with online retailers.
- Analysts and business developers in digital commerce.
The course combines expert-led sessions, case studies, and guided practical exercises. Participants will explore live marketplace dashboards, analyse product data, and design action plans to enhance performance and profitability.
Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10
Section 1: Understanding the Marketplace Ecosystem
- Overview of global and regional online marketplaces.
- Roles and responsibilities of a Marketplace Manager.
- Comparing first-party (1P) vs. third-party (3P) selling models.
- Key success metrics: conversion rate, buy box share, ROI.
Section 2: Product Listings, Content, and Optimisation
- Best practices for product listing creation and optimisation.
- Writing SEO-friendly titles, bullet points, and descriptions.
- Using high-converting visuals and multimedia.
- A/B testing product content for engagement and sales.
Section 3: Pricing, Promotions, and Advertising
- Dynamic pricing strategies and competitive analysis.
- Running promotions, discounts, and seasonal campaigns.
- Marketplace advertising tools: Amazon Ads, Sponsored Products, and Display.
- Budget allocation and ad performance optimisation.
Section 4: Operations, Logistics, and Customer Management
- Order fulfilment models: FBA, FBM, dropshipping, and hybrid options.
- Inventory planning and stock control.
- Handling returns, refunds, and performance metrics.
- Customer feedback and reputation management.
Section 5: Data-Driven Marketplace Strategy
- Analysing marketplace dashboards and KPIs.
- Forecasting sales trends using analytics and AI tools.
- Cross-channel growth strategies and brand positioning.
- Integrating marketplace insights into overall business planning.
عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.
شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.
يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.
العلامات
- كود الكورس PM1-122
- نمط الكورس
- المدة 5 أيام
الدورات المميزة
