The Chief Marketing Officer (CMO) is the visionary behind an organisation’s brand, customer experience, and growth strategy. As the leader of the marketing function, the CMO translates business goals into customer-focused initiatives, balancing creativity with data-driven decision-making to drive results.

This course equips current and aspiring CMOs with the knowledge, skills, and mindset to lead marketing teams, build strong brands, and deliver measurable business impact. Participants will explore brand strategy, customer engagement, digital transformation, analytics, and leadership practices to excel at the highest level of marketing leadership.

By the end of this course, participants will be able to:

Understand the strategic responsibilities and expectations of the CMO role.
Craft and execute a compelling brand and marketing strategy.
Lead high-performing, creative, and data-driven marketing teams.
Drive customer-centric initiatives that deliver value and loyalty.
Integrate digital tools and analytics into marketing decision-making.
Align marketing efforts with overall business objectives and growth targets.

This course is ideal for:

Aspiring and newly appointed CMOs.
Senior marketing leaders preparing for executive roles.
Founders and entrepreneurs managing brand and customer strategy.
Board members and executives working closely with marketing leaders.
Experienced CMOs seeking to refine and expand their leadership capabilities.

The course combines expert-led sessions, real-world case studies, peer discussions, and scenario-based exercises. Participants will work with examples from leading brands and develop actionable strategies for their own organisations.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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ID	التواريخ المتاحة	المدينة	الرسوم	الإجراءات

Course Content

Section 1: The Strategic Role of the CMO

Understanding the evolving role of marketing in modern organisations.
The CMO as strategist, storyteller, innovator, and growth driver.
Navigating the CMO’s relationship with CEO, CFO, and other stakeholders.
Key leadership competencies of successful CMOs.

Section 2: Brand and Marketing Strategy

Crafting a clear and differentiated brand positioning.
Developing integrated marketing plans aligned with business objectives.
Managing brand reputation and ensuring consistency across channels.
Measuring brand equity and market impact.

Section 3: Leading Teams and Fostering Creativity

Building and motivating high-performing marketing teams.
Balancing creative freedom with accountability and results.
Encouraging innovation and experimentation.
Managing internal and external (agency) partnerships effectively.

Section 4: Customer-Centric Growth and Digital Transformation

Understanding customer needs and behaviours through data and insights.
Designing engaging, personalised customer experiences.
Leveraging digital channels, social media, and content marketing.
Integrating technology, automation, and analytics into marketing efforts.

Section 5: Delivering Business Impact and Driving Change

Aligning marketing metrics with business performance goals.
Managing budgets, ROI, and resource allocation effectively.
Leading through organisational change and market disruption.
Championing sustainability and purpose-driven marketing initiatives.

Certificate Details

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.

يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.