This course will equip senior communication and PR professionals with advanced strategic communication, policy formulation, and team management skills. Participants will learn to develop and manage effective communication strategies, implement robust policies and procedures, and lead PR teams to achieve organisational goals.

Upon completion of this course, participants will be able to:

Understand the role and functions of a communication department.
Develop and implement effective policies and procedures.
Manage and lead communication and PR teams.
Design and oversee comprehensive communication campaigns.
Implement best practices in press office management.
Measure and evaluate communication effectiveness.

This course is ideal for senior communication and PR professionals responsible for designing, managing, and implementing communication strategies and campaigns. It suits those leading communication departments or teams and anyone involved in strategic communication planning and policy development.

The training will blend interactive lectures, case studies, group discussions, and practical exercises. Participants will engage in real-world scenarios to apply learned concepts and receive feedback on their performance.

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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ID	التواريخ المتاحة	المدينة	الرسوم	الإجراءات

Course Content

Section 1: Communication Department Fundamentals

Roles and functions of a communication department.
Principles of effective communication.
Structuring communication teams and roles.

Section 2: Policy and Procedure Development

Writing effective policies and procedures.
Aligning policies with organisational goals.
Best practices in policy implementation.

Section 3: Communication Campaign Planning

Principles of communication campaign planning.
Selecting appropriate PR tools and tactics.
Time and resource planning.

Section 4: Press Office Management

Role and objectives of a press office.
Developing protocols and policies.
Workflow and resource management.

Section 5: Leadership and Team Management

Leading and managing communication teams.
Nurturing leadership competencies.
Setting performance KPIs for PR teams and agencies.

Certificate Details

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.

يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.