This course comprehensively explores public relations and media management, equipping participants with the skills to manage communication channels and media interactions effectively. The course emphasises strategic PR planning, media engagement, and crisis communication, using interactive lectures, real-world case studies, and practical exercises.

Upon completion of this course, participants will be able to:

Develop strategic PR plans.
Manage media relations and press interactions.
Navigate crisis communication effectively.
Enhance corporate image and reputation management.
Utilise digital media tools for PR.

This course is intended for:

PR Managers and Executives
Marketing Professionals
Corporate Communications Officers
Media Relations Specialists
Public Sector and Non-Profit PR Practitioners

This course uses a variety of adult learning styles to aid full understanding and comprehension. Including:

Interactive lectures and discussions
Case studies and examples
Group projects and collaborative exercises
Practical workshops on PR tools

Day 5 of each course is reserved for a Q&A session, which may occur off-site. For 10-day courses, this also applies to day 10

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ID	التواريخ المتاحة	المدينة	الرسوم	الإجراءات

Course Content

Section 1: Introduction to Public Relations

Fundamentals of PR and its importance
Role of PR in modern organisations
Case studies of successful PR campaigns

Section 2: Strategic PR Planning

Developing PR strategies
Planning and executing PR campaigns
Measuring and evaluating PR effectiveness

Section 3: Media Relations and Engagement

Building and maintaining media relationships
Preparing for media interviews
Conducting effective press conferences

Section 4: Crisis Communication Management

Identifying potential crises
Developing a crisis communication plan
Managing communication during a crisis

Section 5: Digital Media and PR

Leveraging social media for PR
Online reputation management
Using digital tools for PR activities

Section 6: Corporate Image and Reputation Management

Building a strong corporate identity
Managing public perception
Strategies for reputation enhancement

Certificate Details

عند إتمام هذه الدورة التدريبية بنجاح، سيحصل المشاركون على شهادة إتمام التدريب من Holistique Training. وبالنسبة للذين يحضرون ويكملون الدورة التدريبية عبر الإنترنت، سيتم تزويدهم بشهادة إلكترونية (e-Certificate) من Holistique Training.

شهادات Holistique Training معتمدة من المجلس البريطاني للتقييم (BAC) وخدمة اعتماد التطوير المهني المستمر (CPD)، كما أنها معتمدة وفق معايير ISO 9001 وISO 21001 وISO 29993.

يتم منح نقاط التطوير المهني المستمر (CPD) لهذه الدورة من خلال شهاداتنا، وستظهر هذه النقاط على شهادة إتمام التدريب من Holistique Training. ووفقًا لمعايير خدمة اعتماد CPD، يتم منح نقطة CPD واحدة عن كل ساعة حضور في الدورة. ويمكن المطالبة بحد أقصى قدره 50 نقطة CPD لأي دورة واحدة نقدمها حاليًا.